Diesel is an Italian clothing manufacturer and is one of the most iconic fashion brands for men and women today. It offers high-priced denim jeans and other accessories and clothing, while the main market for Diesel is the young adult market. The company is renowned throughout the world and has got lots of different brands for each of its target markets. Renzo Rosso is the owner and founder of the company and he used a loan from his father to start the Diesel brand. He bought and then marketed 40% of the company and changed its name to Diesel.
He started marketing and manufacturing jeans under the Diesel brand, which became spectacular hits all around the world. Currently, Diesel is one of the biggest clothing manufacturers in the world and is well respected in the fashion industry. Its rivals include denim and some of the big name jeans manufacturers that have also made an impression on the global fashion industry. Diesel apparel is not highly priced, which is another reason why it is so popular amongst youths all around the world.
It offers great style and cutting edge street fashion, which is highly sought after in the fashion world. Diesel has managed to maintain its class and quality over time and that is the main reason why so many people still consider it to be a giant in the fashion industry. There are not many fashion brands that can claim to command the same respect as Diesel, which is an achievement in itself.