Taking a look back through the archives and came across the Levi's Go Forth Campaign video from 2011. This was one of my favorite campaigns by Levi's Jeans. You can take inspiration from the advert which features a poem by Charles Bukowski â€œThe Laughing Heartâ€.
The Laughing Heart
Your life is your life donâ€™t let it be clubbed into dank submission. Be on the watch. There are ways out. There is a light somewhere. It may not be much light but it beats the darkness. Be on the watch. The gods will offer you chances. Know them. Take them. You canâ€™t beat death but you can beat death in life, sometimes. And the more often you learn to do it, the more light there will be. Your life is your life. Know it while you have it. You are marvellous the gods wait to delight in you