Inspired by Levi's Jeans Go Forth Campaign

Taking a look back through the archives and came across the Levi's Go Forth Campaign video from 2011. This was one of my favorite campaigns by Levi's Jeans. You can take inspiration from the advert which features a poem by Charles Bukowski “The Laughing Heart”.

The Laughing Heart

Your life is your life
don’t let it be clubbed into dank submission.
Be on the watch.
There are ways out.
There is a light somewhere.
It may not be much light but
it beats the darkness.
Be on the watch.
The gods will offer you chances.
Know them.
Take them.
You can’t beat death but
you can beat death in life, sometimes.
And the more often you learn to do it,
the more light there will be.
Your life is your life.
Know it while you have it.
You are marvellous
the gods wait to delight
in you

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