In Fall 2013 Wrangler launched its denim performance range with Kimi Raikkonen as the face of it.
Why Kimi Raikkonen for Wrangler Denim Performance?
In a sport where only 20 guys race a car, Formula One is the elite of the motor racing world. It is the definition of high performance. Kimi Raikkonen is a champion racer and sublime driver who is one of the most consistent performers on the race circuit. Kimi's world is full of adrenaline, nurtured with skill and underpinned by the genius technology found in a race car. Wrangler is the adrenaline-fueled jeans brand, with an exceptional denim heritage built on innovation, while Denim Performance blends technology with a stylish aesthetic. Kimi Raikkonen for Wrangler Denim Performance is the perfect fit.
If you would like purchase the Wrangler Denim shirt worn by Kimi RaikkonenÂ click here!
"I like working with experts. I work with experts in motor racing. And Wrangler are experts in the world of jeans."
Kimi Raikkonen 2013